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Difference Between Labubu, Zimomo and Mococo – A Complete Guide for Collectors
The world of designer toys is full of charm, creativity, and lovable characters, and Pop Mart has been at the forefront of making these collectibles a global sensation. Among the brand’s most popular creations are Labubu, Zimomo, and Mococo — three distinct characters that have captured the hearts of fans and collectors worldwide. While they may look similar at first glance, each has unique origins, visual language, and fan appeal.
1. Labubu — The Mischievous Elf
Labubu is one of the most iconic characters created by Hong Kong artist Kasing Lung. With its pointy ears, toothy grin, and often whimsical costumes, Labubu carries a mischievous yet adorable personality. The character blends fantasy and modern street-style design, which has helped spawn many themed series and limited editions.
- Key features: Pointy ears, expressive face, variety of costumes and themed releases.
- Appeal: Great for collectors who like bold designs, storytelling editions, and surprises in blind boxes.
2. Zimomo — The Sweet & Round Bunny
Zimomo stands out for soft, round silhouettes and bunny-like features. Often released in pastel palettes and food- or season-themed variations, Zimomo channels a gentle and comforting aesthetic.
- Key features: Round body, bunny ears, pastel colors and cute accessories.
- Appeal: Ideal for fans of kawaii aesthetics, pastel displays, and calm shelf arrangements.
3. Mococo — The Tropical Bird Spirit
Mococo is inspired by bright, tropical birds and nature. Its vivid color schemes and feather/floral motifs make it stand out on a shelf. Mococo often suits collaborative sets and nature-themed series.
- Key features: Bird-like silhouette, vivid colors, nature/tropical elements.
- Appeal: Perfect for collectors who love vibrant palettes and nature-inspired designs.
Main Differences at a Glance
| Feature | Labubu | Zimomo | Mococo |
|---|---|---|---|
| Main Inspiration | Mischievous elf / fantasy | Round bunny / kawaii | Tropical bird / nature |
| Design Style | Playful, imaginative, many costumes | Soft, pastel, food-themed | Bright, floral, nature-inspired |
| Typical Color Palette | Varied — from muted to bold | Pastels (pinks, baby blue, creams) | Warm, vibrant, tropical tones |
| Collector Appeal | Story-driven releases, series collectors | Casual & kawaii collectors | Fans of colorful & nature-themed displays |
Collector’s Tip:
If you love variety and bold story-driven designs, start with Labubu. For pastel aesthetics and cute, calming figures, choose Zimomo. If vibrant, nature-inspired pieces are your thing, Mococo will brighten your shelf instantly.
How to Choose — A Quick Checklist
- Do you prefer bold storytelling or soft aesthetics? (Labubu vs Zimomo)
- Do you want pastel-shelf-friendly pieces? (Pick Zimomo)
- Want vibrant, colorful accents? (Choose Mococo)
- Collect series or chase limited editions? (Labubu often has many variants)
Where to Buy & What to Watch For
Look for authorized Pop Mart stores, official Pop Mart online drops, or reputable secondary-market sellers. For limited editions and collaborations, follow the artists and official Pop Mart channels — drops sell out fast. Also check condition, packaging, and authenticity when buying used pieces.
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